Head table participants: L to R LAF Brand Ambassador Johann Peries, President of the College of Community Physicians Dr.Shiromi Maduwage, LAF President Prof. Shehan Williams, LAF Board Secretary Lakmali Cabral, Colombo Lotus Tower managers. Various key events are driven through media launches to which stakeholders and media are invited, generating wide media coverage. A media launch was held at the Colombo Lotus Tower at the end of August 2024, to announce World Alzheimer’s Month and the various activities that September – from lighting up the Tower in our brand colour red, and the Memory Walk and Run to Remember that followed.